Location, Location, Location | #4 | Up Country

Location, Location, Location | #4 | Up Country

Let's take a ride up country and visit the Haleiwa store.

Hale’iwa (hä-lay-ee-vah): In Hawaiian, home of the seabird. To us mere mortals, home to some of the largest, most powerful waves on the planet. Every winter, professional and amateur surfers from around the world arrive at this wave-riding phenomenon known as the seven-mile miracle which hosts a number of world-class surf breaks… the proving ground for the best of the best. In December, the pro tour wraps up at The Pipeline Masters. Massive swells march down from the Aleutian Islands and collide with the reef at Ehukai Beach Park. The waves break close to shore and the natural slope of the beach make for a flawless surfing stadium. Further down the road, only if the waves get above twenty-five feet (50+ feet faces), they hold the Eddie Aikau Invitational at Waimea Bay; just a couple examples of what unfolds in the ocean near this sleepy beach community.


Brazilians have always had an affinity for the North Shore–their love of surfing and all things related to beach culture make it a natural attraction. The owner of our Haleiwa boutique, Vivian Carusi, is no exception; and being a veteran in the world of retail bikini sales, Pualani Haleiwa and “Vivi” are a perfect fit.


At just over a year old, the Haleiwa location is our newest baby. Vivian brings extensive entrepreneurial experience to the table: She has owned or managed businesses since she was twenty-two. At the time when Iwalani and Vivian met, Vivi was looking for a transition at the very same time that Iwalani had acquired the Haleiwa location. Once again, perfect timing led to a smooth opening and the operation has been rewarding for everyone involved, especially our customers.


Once again, we were blessed with Best of Hawaii magazine's Best of the Best Readers’ Choice Award in 2020 for best swimwear company in Hawaii, and it is people like Vivian (and our other store owners) who consistently provide excellent customer service.


Vivi beams when asked what she likes most about owning a Pualani boutique: “The best part of being in the Pualani Hawaii Ohana is customer satisfaction. We have bikinis and swimwear for all body types and the loyalty of our mermaids and the quality of our line makes me happy and proud to represent Pualani.”


We also wanted to know what is the funniest moment she has experienced since opening: “It’s something that happens every day. I love to watch people taking pictures of our street art! My husband is an amazing artist and he made a surfer girl cut out that people pose with. It is fun and brings so much joy and happiness to my shop!”


In her typical passionate Brazilian fashion, Vivian’s closing comments sum up the feelings of Pualani mermaids around the world: “Iwalani is a legend! I love you, Sis! You are a light and you have been a blessing to so many people. I am beyond grateful to be with you! My angel–thank you for being an inspiration!


Pualani Haleiwa • 66-214 Kamehameha Hwy • Haleiwa, HI 96712

tel: (808) 637-0770 • PualaniHaleiwa.com


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